Detail Business & Marketing Plan Services
Persaingan dunia usaha yang kian berat mengharuskan kita lebih kritis dan kreatif dalam mengembangkan usaha, dengan teori-teori dan strategi manajemen yang sudah teruji, kami menawarkan solusi untuk anda sebuah paket kajian perencanaan usaha dan pemasaran terpadu yang Comprehensive dan applicable, agar strategic action yang akan anda lakukan bagi perusahaan anda tepat guna dan tepat sasaran, adapun paket layanan kami adalah sebagai berikut :
A. MARKETING PLAN:
1. MARKET RESEARCH & ANALYSIS (Market Study Report Doc.)
Product Research, Market Research, Swot Analysis
2. MARKETING STRATEGY DEVELOPMENT (Marketing Strategy Doc.)
Market Segmentation, Market Targeting, Product Positioning, Marketing Communication Objectives
3. IMC PROGRAM DEVELOPMENT & IMPLEMENTATION
- Marketing Mix Strategy Proposed Documentation(4ps Approach)
- Integrated Marketing Communication Program ( Objective, Strategy,
Program & Budget, Including Creative & Media Strategy)
1. Advertising Program
2. Sales & Promotion Program
3. Public Relation & Publicity Program
B. BUSINESS ANALYST : (CORPORATE STRATEGIC PLANNING)
1. VISION & MISSION STATEMENT
2. RESEARCH & ANALYSIS
1. SWOT ANALYSIS
A. External Evaluation (Opportunities & Threats)
a. Market, Industry & Customer analysis
b. Environmental & Competitive Analysis
B. Internal Evaluation (Strength Weakneses, Performance Analysis)
c. Management / Firm /Corporate image & Culture
d. Sales & Marketing Activity Report
e. Production (Prod. Index), brand image & Product analysis
f. Financial Report (Cash flow, Income St., Balance Sheet)
g. Human Resource (Turnover, capability & Integrity)
2. OBJECTIVE
3. STRATEGY FORMULATION :
Matrix Analysis, Positioning Statement, Grand Strategy Selection (Vertical, Intensive, Difersification, Devensive)
4. STRATEGY IMPLEMENTATION
a. Policies, Restructuring, Reengineering, Budgeting, etc
b. Measure, Evaluate Performace & Corrective Action
C. BUSINESS PLAN / DEVELOPMENT : (NEW BUSINESS)
1. EXECUTIVE SUMMARY
Background / Histories, Business Activity, Vision & Mission Statement
2. MANAGEMENT PROFILE
Portfolio, Legal, Organization Structure, Human Resources Planning
3. SALES & MARKETING
a. Sales Program : Sales / Income Projection & Sales Strategy
b. Marketing
i. Market Analysis (Condition) :
Segmentation, Target & Potential Market, Market share & Competition, Market Size & Opportunities
ii. 4 P’s Approach :
Product Strategy, Pricing Structure Strategy, Distribution Channel Planning, Promotion Strategy (IMC)
4. PRODUCTION :
Manufacture Plan, Product Plan & Inventory Plan
5. FINANCIAL
a. Initial Investment / Capital Budgeting
b. Cashflow Proforma
c. Balance Sheet Proforma
d. Income Statement Proforma
e. Financial Ratio Analysis
f. Investment Decision ANalysis
6. PROJECT SCHEDULE
7. CONCLUSION
PORTFOLIO :
BUSINESS PLAN / DEVELOPMENT : (NEW BUSINESS) - Perencanaan Pengembangan Usaha (Business Plan)
1. Rice Processing Complex & Pengembangan Padi Hibrida
2. “Dwi Putra Global”, Bursa Motor
3. Pengembangan Energi ALternatif Bio-Diesel Energy
4. Industri Jamu “DJAYASENTANA”
5. Stasiun TV Lokal, Propinsi Banten
6. Usulan Perbaikan Sistem Logistik & Distibusi BBM Pertamina
7. Film “AADS-Ada Apa Dengan Setan” , ARALUS Production
8. Film “KEJAR JAKARTA”, Consorsium P-Project, Eureka Production, TSA Komunika
9. Film Management
10. “ARALUS” Production House
11. “MOVREAK” Movie Magazine
12. International Film Distribution (IFD)
13. Miracle Mind Solution – Film & TV Course, Jazz Pianist Composer, Neuro Science Consultant
14. BES Communication – Interated Marketing Communication Services
15. “BOGOR YEUH” – Free Magazine, BES Communication & Jasa Marga
16. Penataan Bus Shelter Kabupaten Bogor,
17. DAPUR Advertising – Interated Marketing Communication Services
18. OASE Communication – Interated Marketing Communication Services
19. EURO 2008 – Partnership & Sponsorship Package, Pandawa Tirta Gangga
20. Infinity Global Mandiri – Interated Marketing Communication Services
21. Kota Banjar, Propinsi Jawa Barat - Proposal Promosi Luar Ruang & Sarana Penataan Jalan
22. Penataan Lahan Jembatan TOL Jagorawi, Jasa Marga
23. RICKS, Integrated IT Solution
24. Yayasan Kelola Indonesia
25. E-FREIGHT INDONESIA, TSA Komunika, Javanex & Datareka
26. EDUCATIONAL GEOGRAPHIC NETWORK (EGN)
27. EDUCATIONAL GEOGRAPHIC INDONESIA (EGI), Bulettin, Journal, TV Program
MARKETING : (INTEGRATED MARKETING COMMUNICATION PROGRAM)
28. Bukopin “UNTUKMU”
29. WIZZ IQ, e-learning
30. Badan Pengembangan Universitas Jayabaya – Marketing & Strategic Plan, Scholarship Program, Music Concert , Brand Identity
31. EDUCATION EMERGENCY CENTER (EEC), PSP, BALITBANG, DEPDIKNAS
32. EDUOLAP - Education Online Analysis Processing, PSP, BALITBANG, DEPDIKNAS
33. PUSAT STATISTIK PENDIDIKAN (PSP), BALITBANG, DEPDIKNAS
34. Education Research Network (ER-Net), PUSLITJAKNOV, BALITBANG, DEPDIKNAS
35. NATURE BEST, Garden Center, Sentul Selatan
36. Polisiku Sahabatku, Keplosian RI – Program Sosialisasi & Penyadaran Masyarakat
37. RONHILL Cigarettes International, Croatia
38. CMS (cash Management System) Bank Mandiri
39. BRITAMA, Bank BRI
40. SANEX Tel
41. ATLASAT
BUSINESS ANALYST : (CORPORATE STRATEGIC PLANNING)
1. TSA Komunika, 2000 - Evaluasi dan Kajian terhadap Kondisi Usaha
2. TSA Komunika, 2002 - Evaluasi dan Kajian terhadap Kondisi Usaha
3. TSA Komunika, 1997-2005 - Evaluasi dan Kajian terhadap Kondisi Usaha
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